You may have seen the above poster on the side of a tram, glued to the wall of a dark alleyway or somewhere else around the streets of Melbourne. Here are six good reasons why you shouldn’t go rushing to your local milk bar to by a Cornetto:
- As wonderful as a free MP3 player sounds.... it’s been in a FREEZER, electronics don’t do well in extreme cold conditions.
- If the MP3 player survives the frosty coldness of the freezer, it still has to survive being completely surrounded by ice-cream. I don’t know about you, but putting ice-cream covered headphones in my ears doesn’t sound fun.
- Personally, I’ve never had a wire flavoured Cornetto. I prefer mint or chocolate. But that’s just me.
- Just like how ice-creams can’t be good for MP3 players, MP3 players can’t be good for ice-creams.
- Imagine bitting into a Cornetto, expecting a delicious ice-cream experience and getting a nice big chunk of MP3 instead.
- You could choke on the headphone wires.
The poster above suggests that they actually freeze the MP3 player through the ice-cream cone, but hopefully that’s just a promotional image. I say “promotional” but it’s done quite the opposite for me, I won’t be eating a Cornetto until this Samsung/ Cornetto alliance is well over.
4 comments:
Hi Luna,
I’m Clare, a representative of Streets Cornetto Ice Cream. We wanted to thank you for taking an interest in the Streets Cornetto MP3 promotion and considering it as an interesting topic to include in your blog.
We have been monitoring the online responses to the promotion and having read your feedback with interest, we wanted to fill you in with some ‘No Boring Bits’ information about how the promotion works!
The new campaign aims to continue to prove that Streets Cornetto is the only cone with good stuff from top to bottom – more nuts, sauce, 100% dairy ice cream and now even frozen MP3 players.
How it works:
For those lucky enough to win, they’ll find a Samsung S2 Pebble MP3 vacuum sealed inside a replica Cornetto cone, which is exactly the same weight, size and texture as a genuine Streets Cornetto. These cones also contain a unique code which winners will need to register along with their details, via phone or internet to receive the full prize package valued at more than $60.
Each winner will also be able to immediately redeem a free Cornetto by tearing off the relevant section of the redemption card and handing it in at participating stores.
Furthermore, Cornetto fans will also be able to download a fantastic new track by DJ Goodwill ,one of Australia’s foremost DJs and self-professed Cornetto fanatic. Suitably dubbed ‘I Scream’, this Cornetto Summer Anthem is available as a free download at www.cornetto.com.au. (where you can also find more information about the campaign)
We hope that gives you an idea of how it works, and encourages you to still enjoy Cornetto cones as usual, and to ensure you there will be no wire flavour or MP3 chunks in your ice cream! :)
Let us know if you have any questions at all. Thanks again for your interest and have a nice day!
Clare
Hi Clare,
So, how exactly are the MP3 players frozen into the ice-cream? Is there a chance of me bitting into an MP3 player, or is it fool proof?
It seems that they don't have an actual ice cream, Luna, but a replica of the same weight. So there you go, you just wanted an ice cream, instead you get a ridiculously small mp3 player thrust upon you.
By the way, I found this quite an entertaining post as I had often wondered the same thing (but sadly you beat me to thinking of making an entertaining blog post out of it).
And great job Clare B! I thought at first that maybe you were someone being sarcastic and funny, but the fact that you are a genuine representative of Cornetto (or still part of an elaborate joke) impresses me very much. It must be said that you have given a thorough description of the competition.
May I submit the humble suggestion of adding blended guinea pig uterus in your next promotional offer (perhaps gently swirled throughout to form a creamy and especially delicious treat), perhaps to raise awareness for ovarian cancer in rodents. Just a suggestion.
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